Gogo to Launch In-Air Multimedia Platform.

Gogo announced plans to launch a new, in-air multimedia platform that will extend the company beyond Internet connectivity to offer passengers exclusive access to online services that include real-time travel information, destination content, news and information, exclusive shopping deals and social network integration.

"This is the convergence of in-flight connectivity and entertainment. When we first started offering Wi-Fi connectivity, it became clear to us that we could offer travelers so much more to enhance their travel experience," said Ash ElDifrawi, executive vice president and chief marketing officer of Gogo, in a release.

"Today, travelers depend on Gogo to keep them connected in air and, while connectivity remains at the heart of our business, we are thrilled to offer travelers this new form of entertainment at 30,000 ft."

The platform will also give airlines the opportunity to offer passengers access to the latest movies and TV shows through Gogo's new streaming video product.

The new platform will be an in-air experience that passengers access via their own Web enabled device on any aircraft equipped with Gogo Wi-Fi internet service. The new site will also be customizable to allow better branding opportunities for Gogo's airline partners. The new platform will be available beginning in the fourth quarter of this year.

Over the last several months, Gogo has worked with design firm Ideo to define and build the new platform. The next step was to determine how to best leverage its in-flight connectivity to address those needs.

Gogo has begun rolling out some of these new features including a new partnership with Gilt Groupe.

"The introduction of this new platform will enable our airline partners to customize in air, online experiences to reflect their brand; it will offer passengers an engaging travel experience; and it will give advertisers access to a very unique audience," said ElDifrawi. "It offers the flexibility to provide a robust set of experiences such as travel information, movies, shopping and social networking that's relevant to each individual airline or specific journey. It also sends us farther down the path to making Gogo everyone's favorite part of flying."

Gogo allows travelers to get online, in the air.

The Company said Wi-Fi enabled devices can get online on all domestic AirTran Airways, Delta Air Lines, and Virgin America flights and on select Air Canada, Alaska Airlines, American Airlines, United Airlines, and US Airways.

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